EVANSVILLE, Ind.--(BUSINESS WIRE)--Oct. 8, 2015-- Berry Plastics Group, Inc. (NYSE: BERY) is proud to be recognized as the recipient of the 2015 Award for Innovative Packaging for the Company’s ICONIC printing. This award, presented by the International Dairy Foods Association, is a prestigious recognition for a significant advancement of innovative packaging.

ICONIC is an indirect flexographic printing technique that yields high-quality decoration comparable to in-mold and pressure sensitive labels, and shrink sleeves. With the ability to print on round and non-round containers, ICONIC provides excellent photographic quality on all colored and clear substrates.

Compared to dry off-set printing, which can give a more posturized or illustrative look, ICONIC delivers softer edges and better highlights on images. Additionally, its opaque ink prevents changes in the color of the artwork. In most cases, ICONIC can be a 10-30 percent less expensive decoration option for customers who use non-round containers.

“As the first in the world to print flexographic decoration on non-round containers with ICONIC printing, Berry Plastics is extremely honored to be recognized by the International Dairy Foods Association for this printing technique,” said Dave Weaver, Berry Plastics’ Product Director of Containers. “Not only is ICONIC a break-through technology, but more importantly, ICONIC delivers high-quality, eye-catching images at an affordable price for our customers.”

About Berry Plastics

Berry Plastics Group, Inc. is a leading provider of value-added plastic consumer packaging and engineered materials delivering high-quality customized solutions to our customers with $6.7 billion of pro forma net sales in fiscal 2014. With world headquarters in Evansville, Indiana, the Company’s common stock is listed on the New York Stock Exchange under the ticker symbol BERY. For additional information, visit the Company’s website at berryplastics.com.

Source: Berry Plastics Group, Inc.

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