EVANSVILLE, IN, March 16, 2006 - You are invited to participate in a conference call on March 23, 2006 at 11:00 a.m. (Eastern) with Ira G. Boots, President and CEO, Jim Kratochvil, Executive Vice President, CFO, Treasurer and Secretary, and Mark Miles, Executive Vice President and Controller, to discuss BPC Holding Corporation's (parent of Berry Plastics Corporation) 2005 fourth quarter operating results and other business and financial matters affecting the companies. This press release will be available on the Company's website at www.berryplastics.com under the header "News."


What: BPC Holding Corporation's 2005 Fourth Quarter Earnings Conference Call

When: March 23, 2006 at 11:00 a.m. (Eastern)

How: 866-256-9295 (U.S.) or 703-639-1214 (International), reservation number 873378


Contact: Jim Kratochvil, Executive Vice President, CFO, Treasurer and Secretary, 812/424-2904

If you are unable to participate, the call will be recorded and available at 888-266-2081 (U.S.) or 703-925-2533 (International) using reservation number 873378.


Berry Plastics Corporation, a portfolio company of Goldman Sachs Capital Partners and JP Morgan Partners, is a leading manufacturer and marketer of rigid plastic packaging products. The company is headquartered in Evansville, IN, and, together with its subsidiaries, has plants in Ahoskie, NC; Anaheim, CA; Baltimore, MD; Bowling Green, KY; Charlotte, NC; Chicago, IL; Chicago Ridge, IL; Easthampton, MA; Henderson, NV; Iowa Falls, IA; Jackson, TN; Lancaster, PA; Lawrence, KS; Milan, Italy; Mexico City, Mexico; Monroeville, OH; Monroe Township, NJ; Norwich, England; Oxnard, CA; Phoenix, AZ; Richmond, IN; Sarasota, FL; Streetsboro, OH; Suffolk, VA; Syracuse, NY; and Woodstock, IL


Certain statements and information included in this release may constitute "forward looking statements" within the meaning of the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance, or achievements of Berry Plastics to be materially different from any future results, performance, or achievements expressed or implied in such forward looking statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, forecasts, estimates and expectations is contained in the companies' SEC filings. The companies do not undertake any obligation to update any forward-looking statements, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.


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