Optimal Pot for Optimel Salad is a Recipe for SuccessJanuary 15, 2020
The three new tempting varieties in the popular Optimel brand, which reflect the growing popularity among consumers for healthy salads, comprise capsicum & cucumber, celery & apple, and curry. The range contains no fat and no added sugar, and all three 175ml salads are delicious on toasted bread for an easy and healthy lunch.
The Optimel salads, which have already become very popular, are easy to spot in the cold counter at supermarkets in the SuperLock® pot with its striking blue coloured lid. At the same time, according to Royal Smilde, another reason that the pack stands out on-shelf is its round shape, which sets it apart from the square packs in which cold salads are usually sold in the Benelux. The different rounded look also highlights the fact that Optimel salads are new and different, containing significantly less calories than other salads.
“We consider the packaging to be a very important part of our product concept − and its success,” explains Janine Schraa, Product Manager at Smilde, who reports that end-users like the fact that the SuperLock® packaging solution is completely effortless to open and re-close, so that any remaining content can be saved for later in the fridge.
Equally important, a ‘Plastic Hero’ logo is included in the In-Mould Label to highlight the pack’s sustainable profile. In the Netherlands, used plastic is collected under a voluntary waste management system called ‘Plastic Hero’, which indicates ease of recycling. This is exactly the case for the SuperLock® container and the lid which are made of one single type of plastic (mono-material), making complex breakdown processes unnecessary.
Though the timeline leading up to the launch date was very short, Berry Superfos managed a tight planning phase and secured on-time delivery of the pots.
News & Insights
Preventing Cockling of Paper Release Liners
For manufacturers and pressure-sensitive tape users, the summer humidity can create concerns about cockling liners. While we cannot stop, or be held responsible for, the forces of nature, we can explain the reason for cockling and offer potential ways to deal with the problem.
Berry Launches New Building Wrap for Bulk Water Drainage and High-Performance Weather Protection
TYPAR® DrainableWrap™ Commercial provides protective solution for buildings four stories and above. Berry today announced that it will be expanding its line of high-performance building wraps through the launch of TYPAR® DrainableWrap™, the Company’s first drainable building wrap engineered to protect multi-story structures from the elements and manage excess moisture.
Berry’s Recycled Content Containers Support Customer’s Sustainability Goals
Berry Global is supporting the sustainability strategy of one of Scandinavia’s leading de-icing brands with the supply of containers made with post-consumer recycled plastic (PCR).
Berry’s Smart Digital Closure Supports Improved Medicine Adherence
Berry Global has launched a unique child-resistant closure that integrates innovative digital technology to improve medication adherence. The new Berry Digi-Cap™ digital child-resistant closure is ideal for clinical trials, drug development, research and academic studies. Patient behaviour data is analysed to enhance medicine adherence and gain insights into its effectiveness relative to the prescribed regime.