Enhancing Sustainability and Functionality with Modern, 100% Recycled Neue Water Bottles

Name: Berry Global, Inc.
Address: 101 Oakley Street, Evansville, Indiana, 47710
Telephone: +1 (877) 662-3779
Price range: £000 - £0000000

September 26, 2023

Made Fully From Recycled Plastic

100% recycled PET (rPET) bottle design*

Reduced Carbon Footprint*

Eliminates the use of virgin plastic to reduce carbon emissions

Functional Bottle Shape

Flat design caters to today's modern, on-the-go lifestyle

Stylish Design

Uninterrupted convex window magnifies limited-edition artist labels

Background

It was when consulting for a luxury fashion brand that NEUE Water’s founder, Michael Lowers, noticed a problem for the fabulous woman visiting the atelier studio. The bottled water on offer didn’t fit their handbag. Looking further, he noticed that nothing on the market did, and that is where the idea for NEUE Water was born. The vision Michael had was to create a luxury water bottle brand that would cater to today’s on-the-go lifestyle while enhancing the style and sustainability of traditional water bottles.

Challenge

Determined to help consumers hydrate consciously, in-style, and on the go, Michael needed a fully recyclable, transparent bottle that would magnify label designs from talented artists while fitting easily into small spaces such as crossbody bags. While recycled PET (rPET) offers the necessary properties to develop a transparent and recyclable bottle, the material’s strength and stiffness create considerable resistance to force, making it challenging to create distinctive bottle shapes.

As a startup, NEUE needed a partner with the material science, design, and manufacturing expertise required to deliver an innovative rPET bottle without compromising unique aesthetic requirements while meeting their specific production volume needs.

Solution

rPET bottle water bottle - manufactured by Berry Global To achieve a functional, stylish, and sustainable water bottle, NEUE partnered with Berry Agile Solutions to access the benefits of a full-service provider, including global in-house material science, design, and manufacturing expertise, and strong local collaborations to ensure accessible quantities and fast delivery times.

Together, we created a first-of-its-kind flat-shaped, luxury artesian mineral water bottle made from 100% recycled content that overcomes the design limitations of rPET. The new bottle design provides a convenient on-the-go solution for consumers by fitting into small spaces such as cross-body bags, back pockets, and seat-back storage on trains and planes. NEUE also features an uninterrupted convex window on one side that magnifies the label area for limited-edition artist labels to deliver an eye-catching product on the shelf.

Results

Recycled PET bottle water bottle - manufactured by Berry Global NEUE Water’s 100% recycled PET (rPET) design eliminates the use of virgin plastic, thereby reducing carbon emissions compared to traditional mineral water bottles. Within a week of launching at Harrods, NEUE Water sold out and has since received multiple awards, including gold for design at the Fine Water Society’s annual Taste and Design Awards, an InnoBev award for packaging design, a Good Brand Award from Sublime Magazine for Advancing Social & Environmental Sustainability, and a prestigious Red Dot Award for product design.

*100% recycled content claim only applies to the bottle and not the cap

News & Insights

Berry Global Invests to Increase Production Capacity for Healthcare Products

Berry Global Group, Inc., a leader in the design, development, and production of patient-centred healthcare solutions, has invested in additional assets and manufacturing capabilities to increase its healthcare production capacity by up to 30% across three of its European sites.
Following the opening of its manufacturing facility and healthcare center of excellence in Bangalore, India, these latest investments underline Berry’s commitment to delivering high-quality packaging and drug delivery devices that enhance the patient experience through improved medicine administration and adherence.

Berry’s Dual Chamber Inhaler Enables Access to Combination Drugs

Berry Global, a leader in the design, development, and production of patient-centred healthcare solutions, recently launched the BerryHaler, a dual chamber, dry powder inhaler (DPI) with a dose counter designed to provide better patient access to and support the effective delivery of combination drugs.

Berry Acquires F&S Tool Inc., Expands Full Plastic Packaging Lifecycle Solutions for Customers

Berry Global Group, Inc. (NYSE: BERY) announces its acquisition of F&S Tool, a specialized provider of high output, high-efficiency hot runner injection and high-volume compression molding applications. This acquisition will further enhance Berry’s global tooling capability as well as bring proprietary technologies in the closures and bottles space, specifically targeting high-end growth markets.

Berry Global Again Recognized by CDP for Climate Leadership and Supplier Engagement

Global packaging leader Berry Global Group, Inc. has again earned prestigious Climate Change and Supplier Engagement “A-” ratings from global sustainability disclosure non-profit, CDP. The company's prioritization of climate action and supply chain transparency – above both global and North American regional averages – places it among the top 18% and 15%, respectively, of plastic product manufacturers to reach the “Leadership” band. Calculated based on environmental disclosure and performance, CDP ratings underscore Berry’s commitment to working with its suppliers to achieve net-zero emissions across its global operations and value chain by 2050.

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