Skin and hair care specialist Dr Kurt Wolff has selected the 50ml Twist-Up dispenser from Berry for its Alcina Pre-Aging Cream.

The Twist-Up provides the ideal combination of an attractive on-shelf appearance to convey a premium quality image together with advanced technology that ensures effective product protection and delivers ease of use for the end-consumer.

The dispenser’s airless system helps to preserve and maintain the effectiveness of the cream’s natural ingredients. The dispensing head is hidden to prevent inadvertent use and is then revealed by turning the upper part of the container to allow controlled dosing and hygienic application of the cream. The simple twisting of the container is accompanied by a clicking sound to confirm that it has been safely opened and closed each time.

The use of a variety of decoration techniques gives the dispenser an expensive look that maximises on-shelf appeal, with hot foil stamping and metallisation for the headpiece and actuator, and silkscreen printing and turquoise lacquering for the container.

This is the second use of the Twist-Up in the Dr Kurt Wolff range following the selection of the 30ml version for the company’s It’s Never Too Late serum.

“Twist-Up is ideal for these types of sensitive products because it provides effective protection of the contents and a positive user experience, while reflecting the brands’ premium positioning,” commented Dr Kurt Wolff.

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