Berry's current and future developments of smart packaging empowers your brand and packaging with technology to increase consumer engagement and loyalty. One technology, Digimarc, eliminates the need for printed codes by embedding a digital watermark into the image on your decoration. Any market will benefit from Digimarc when you need to provide digital content or simply improve the scanning ability of your product.
Typically used with flexographic printing, tactile features can add a range of textured finishes. Depending on the thickness of the varnish applied, finishes can range from a soft layering to snakeskin, and even glitter.
Color change inks are a great way to enhance your design on your package with a true 'WOW' factor. Temperature sensitive inks can change when the product is hot or cold, as well as Photochromic inks changing with UV or sunlight. HPP (High-Pressure Pasteurization) Verification Ink is a color change ink that is applied to a printed part. As it passes through the HPP process, it will change colors ensuring the consumer whether it is safe or not.
Perforation is typically applied on product sleeves and bottle caps by creating rows of holes into a material. Perforation is usually used to deliver a tamper evident closure and provide end-user ease when opening the product.
News & Insights
Progress of the Holygrail Initiative
One of plastics’ greatest strengths is its versatility, with numerous different polymers available, each offering various performance criteria. This gives the material the flexibility and adaptability to be the perfect choice for so many different products and applications.
Berry Global & Cosmos Corporation Collaborate to Launch Texture Theory Haircare Products
Berry Global has partnered with Cosmos® Corporation to introduce a new line of squeezable tubes for Cosmos’s Texture Theory™ brand, which launched in July in approximately 6,000 Dollar General stores.
Berry's Versatile Design Offers Product Enhancement Across Many Markets
An extension to Berry’ popular Sharp Cylindrical range is providing customers with a versatile packaging solution in a wide range of end markets.
Berry’s PCR Solution Maintains High Performance for Specialist Customer
The adoption of plastic pails from Berry containing 50% post-consumer recycled (PCR) material is delivering important sustainability benefits for French ornamental fish specialist Aquarium Systems, while still providing a robust and high-quality packaging solution with vivid artwork decoration.