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Coloured PCR Enhances Ambiente Appeal

The 50ml size of Berry Bramlage’s popular Ambiente Deo 2000 oval deodorant stick is now being produced containing 95% coloured post-consumer recycled (PCR) plastic.

This latest development underlines Berry Bramlage’s ability to incorporate enhanced sustainability benefits into its advanced container designs while maintaining the pack’s performance, functionality and on-shelf impact. It meets consumer demands for convenient packaging with a strong environmental commitment.

In addition, the deodorant stick can be supplied with a label made from 100% recycled polyethylene – 50% post-consumer and 50% post-industrial.

Available in four sizes – 10ml, 15ml, 50ml and 75ml – the Ambiente Deo 2000 has been adopted by many global brands for a variety of applications including deodorants, solid perfumes, sun care and body products. It provides the ideal travel size pack and the choice of sizes enables the development of family ranges.

A wide palette of decoration options is available to create brand individualisation and promote a premium image. The high-quality finish and ease of use of the finished pack also help to deliver an enhanced consumer experience for daily beauty rituals.

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