The Challenge

It started with an idea - marinating meats should be easier. This was the challenge that was identified when the French's team from Reckitt Benckiser visited Blue Clover Studios. How could we create a one-time use package that could inject marinade directly into the meat, providing the user with a quick and mess-free experience? Not only did the package have to be functional, it needed to stand out on the shelf.


Working closely with French's, our design team was able to evaluate all packaging types to find the technology that best suited the product. By removing any pre-set design limitations the team was able to create a variety of hybrid and basic packaging solutions:

  • Three bottles, two tubes and one flexible concept were all presented to the customer
  • A custom, dispensing closure and overcap matched each concept

The Result

After multiple iterations, the team developed a laminate tube with a crimp designed to mimic French's brand identity (pennant). A custom spike closure fits onto end of the tube to inject the marinade into the meat. The entire package stands on a clear overcap providing a unique look on the shelf. 

With speed to market critical to success, the combined teams were able to launch Project Spike in nine months from concept to production.