News & Insights

mens grooming day

The Changing Landscape of the
Men’s Personal Care Market

The market for beauty and personal products catered to males is booming.  According to Allied Market Research, it is expected to reach $166 billion globally by 2022.  This National Men’s Grooming Day, we are examining the changing marketplace within the beauty and personal care industry.

It seems like only a few years ago, the men’s grooming section of local retailers consisted of a handful of established brands offering mostly deodorant and shaving products.  However, thanks to the launch of successful direct-to-consumer and prescription brands, along with changing consumer preferences, men’s grooming products have grown to occupy significant real estate in the beauty and personal care section.  New and legacy brands alike are adding a wide variety of products targeted exclusively to men, including: skin and hair care products, pre-shave and aftershave, and many products dedicated to the growing (pun intended) beard care market.

To keep up with the growing demand for these products, we created packaging for men’s lines that can stand out on the shelf.  We also offer a full line of custom and stock bottles, tubes, jars and closures.  For over 45 years, we have provided hundreds of styles and sizes of packages in an array of materials, sizes, colors, decorating options, and textures.  Thriving under another marketplace change, we celebrate this new development in the beauty and personal care industry.

For more information about our products, please visit https://www.berryglobal.com/markets/personal-care

It seems like only a few years ago, the men’s grooming section of local retailers consisted of a handful of established brands offering mostly deodorant and shaving products.