News & Insights

Brand Differentiation Hero

Creating Brand Differentiation in the Booming
Beauty & Personal Care Market

In 2019, the global beauty and personal care market has grown 6%, according to Euromonitor1 . As this is the strongest expansion in over a decade, brands are now asking why the beauty and personal care market is booming, and they are wondering how they can become part of the growth opportunity. Trends show that consumers are seeking out the latest and greatest products that are recommended by social media influencers. In their quest to find the perfect product, consumers are sampling products in stores and reading labels to discover product ingredients. Consumers are, therefore, educating themselves about products, which has led to the exploding growth of the number of brands and their products.

As the category becomes more fragmented and more crowded, there is a need for brands to distinguish themselves on the shelf through eye-catching decoration. Our comprehensive line of stock and custom beauty and personal care packaging helps bring brands to life. Our extensive portfolio of brand differentiating options include: Soft Touch, registered embossing, hot and cold stamping, and silk screening. We also offer a wide array of sustainable packaging solutions, including Verdant, which has bottles, tubes, jars, and closures containing up to 100% PCR content.

Learn more about how our broad portfolio of products can fulfill your beauty and personal care packaging needs at https://www.berryglobal.com/markets/personal-care.

1 Symons, Hannah, “Beauty and Personal Care Reach Record High,” Euromonitor Research Blog, June 12, 2019, https://blog.euromonitor.com/the-story-behind-the-data-euromonitors-latest-beauty-and-personal-care-data-2019/.